Saturday, September 3, 2011

wireless electronic spot billing and ticketing machines

wireless electronic spot billing and ticketing machines for bus ticketing and EB billing.(transport corporations and Electricty boards)

Widely Used For

  • Shop Billing
  • Hotel Billing
  • Bakery Billing
  • Fast Food Billing
  • Restaurant Billing
  • Fuel Station Billing
Softland india ltd
Contact Person   :Mr K. Vinod
Address   :    No.14A, Kinfra Park, Menamkulam
City   :    Trivandrum
State   :    Kerala
Country   :    India
Postal Code   :    695586
Phone   :    +91-471-2704090
Fax   :    +91-741-2706350
Email ID   :

Mobile Phone   :    +91-8111888025, 8111888061, 8111888051
Web Site   :

Saturday, July 2, 2011

ad comments

Millions of advertisements are churned every year hoping to endorse prodcts and services with most of them failing to reach their mark. A majority of ads go unnoticed and only a handful leave a lasting impression thanks to the creative genius, the sheer star appeal of the ad (read budget running into crores) or a catchy jingle albeit absolute nonsense.

Its safe to say a majority of them border on being boring to outright stupid but that’s not enough to make an ad really really bad. A bad\ boring ad would make you switch the channel but a really really bad ad is the one which makes you a watch in shock and disbelief sometimes even horror and amazement all at the same time.

If you feel yourself,

  1. Wanting to watch the ad again to be sure of what you just saw
  2. Wanting to adjust the antenna or set-top box to check if poor transmission jumbled a few ads
  3. Wanting to know if the film makers were actualy paid for the job
  4. Wanting to know if the script writer was having an affair with the director’s wife
  5. Wanting to know more about the management that approved the ad especially the B-schools they went to and their current salary structures
  6. Wanting to know if the ad film was a solo master piece or part of a bigger campaign with more to look forward to
  7. Wanting to know about job opportunities in the ad film industry
  8. Wanting to use the product out of sympathy
  9. Wanting to swtich the TV off and ponder over how you became a couch potato
  10. Wanting to write a blog entry about how bad it was and how not to make an ad

Yep, it’s a really really bad ad.

Name: Mahindra Rodeo
Year: 2010

I think Mahindra confused their scooter for a stunt bike or something else.
The ad has a rider trying his hands at dirt scooting (formerly dirt biking) and stunt scooting (formerly stunt biking) and just when you think you've seen enough it gets better with the tagline, "I can do all this But I don't because when you have real power you don't need to show it".

Name: Chlormint (Salman Khan and the [unicorn]Cows)
Year: 2010

I will try and sumarize the ad below,
  1. Cows with 3 horns (it is later revealed the the horn is actually an ice-cream cone)
  2. The same cows pop chlormints and produce vanilla cream
  3. Some asian school/ college girls wondering "Yeh teen sing wala guy...why??"

and the savior Salman Khan.

Name: JK Cement
Year: 2010

The tagline for the product is "Vishwas Hai, Isme Kuch Khaas Hai”. Now say this while imagining a baywatch lifeguard coming out of the sea. Now add to it a packet of Cement and you have the new JK Cement advertisement.

The first time I watched this ad my innocent brain ran from sun blocks to sun glasses to travel operators even Tourism Goa but a few seconds into it all guesswork had been moved out of the equation as the JK Cement logo appeared causing fissures in my head.

It makes no sense till now and I am not ready to believe the ad film makers could not come up with some thing more relevant for a 10 second commercial. See it to believe it!

Name: (IBIBO Farms)
Year: 2010

There a lot of advertisements out there with double meanings and similar jokes but there is something about this one that makes it really really bad. There are some rules in life that should not be broken.

  1. You do not copy the most popular social networking site in the world.
  2. You do not copy the most popular game from the most popular social networking site in the world.
  3. You do not make an advertisement where girls impress guys with their melons.

Saturday, May 14, 2011

advertisement products and actors name

seriya - saravana stores
Nathiya - Thangamayil jewelery
Devayani - bommys nighties
Gopika - vikas nighties
sri devi -  allukkas, vanish
asin - lux soap
anushka - chennai silks
thirisha - fair & lovely
shilfa shetty - pantene sampoo
manorama - achi masala
Jeliniya - Spinz
meera jasmine - KVC chappels

Prabhu - Kalyan jewelers
Madhavan - Joy alukkas
Vijay - Jos alukkas
vikram - manapuram finance, otto shirts, 3roses tea
sarukhan - pepsodant
Surya - bharati cement, aircel, saravana stores, colgate
prakash raj - lalitha jewelery
nasar - agni tmt bars
mohanlal - MCR dhoties, malabar gold
Ilayaraja - malabar gold
Amithapachan - ICICI
appass - harpic
 - Alaya dhoties

Tuesday, May 10, 2011

advantages of advertisements

  • The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers.
  • As the prices are already advertised, the consumers cannot be over charged.
  • By regular advertisement, the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman's charges and profit. It means higher profit to the manufacturer and lower prices to the consumers.
  • It helps in improvement of the quality of the goods.
  • The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised, they continue buying.
  • It helps the consumer to save time. As the consumer has already been the consumer is not required to spend time in getting the products.
  • It raises the living standard of consumers.
  • It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard.

Newspapers. Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.
  • Allows you to reach a huge number of people in a given geographic area 
  • You have the flexibility in deciding the ad size and placement within the newspaper 
  • Your ad can be as large as necessary to communicate as much of a story as you care to tell 
  • Exposure to your ad is not limited; readers can go back to your message again and again if so desired. 
  • Free help in creating and producing ad copy is usually available 
  • Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days.
  • Ad space can be expensive 
  • Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors 
  • Poor photo reproduction limits creativity 
  • Newspapers are a price-oriented medium; most ads are for sales 
  • Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded. 
  • You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. 
  • Newspapers are a highly visible medium, so your competitors can quickly react to your prices 
  • With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication.
Magazines. Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences.
  • Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. 
  • High reader involvement means that more attention will be paid to your advertisement 
  • Better quality paper permits better color reproduction and full-color ads 
  • The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out
  • Long lead times mean that you have to make plans weeks or months in advance 
  • The slower lead time heightens the risk of your ad getting overtaken by events 
  • There is limited flexibility in terms of ad placement and format. 
  • Space and ad layout costs are higher
Yellow Pages. There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (e.g. Hispanic Yellow Pages, Blacks, etc.); interactive or consumer search databases; Audiotex or talking yellow pages; Internet directories containing national, local and regional listings; and other services classified as Yellow Pages.
  • Wide availability, as mostly everyone uses the Yellow Pages 
  • Non-intrusive 
  • Action-oriented, as the audience is actually looking for the ads 
  • Ads are reasonably inexpensive 
  • Responses are easily tracked and measured 
  • Frequency
  • Pages can look cluttered, and your ad can easily get lost in the clutter 
  • Your ad is placed together with all your competitors 
  • Limited creativity in the ads, given the need to follow a pre-determined format 
  • Ads slow to reflect market changes
  • Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. 
  • The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer. 
  • Gives your business personality through the creation of campaigns using sounds and voices 
  • Free creative help is often available 
  • Rates can generally be negotiated 
  • During the past ten years, radio rates have seen less inflation than those for other media
  • Because radio listeners are spread over many stations, you may have to advertise simultaneously on several stations to reach your target audience 
  • Listeners cannot go back to your ads to go over important points 
  • Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break through the listener's "tune-out" factor and ensure message retention 
  • Radio is a background medium. Most listeners are doing something else while listening, which means that your ad has to work hard to get their attention
  • Television permits you to reach large numbers of people on a national or regional level in a short period of time 
  • Independent stations and cable offer new opportunities to pinpoint local audiences 
  • Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion
  • Message is temporary, and may require multiple exposure for the ad to rise above the clutter 
  • Ads on network affiliates are concentrated in local news broadcasts and station breaks 
  • Preferred ad times are often sold out far in advance 
  • Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate 
  • Relatively expensive in terms of creative, production and airtime costs

Wednesday, May 4, 2011

company slogans

So tough, it's beautiful." - Armstrong Rhinofloor, 1980's
"I'm Going to Disney World!" - The Walt Disney Company after and during the Super Bowl
"Let your fingers do the walking." - Yellow Pages, 1964, Geers Gross
"I'm lovin' it" - McDonald's
"The Network" - NBC, late 1960s
"The First Kid's Network" - Nickelodeon
"Breakfast of Champions" - Wheaties, 1935, Blackett-Sample-Gummert (later "The Breakfast of Champions" into the 1990s)
"Bet you can't eat three" - Shredded Wheat
"Where Do You Want To Go Today?" - Microsoft, 1990s
"Intel Inside" - Intel
"What’s an Intel chip doing inside a Mac? A lot more than it ever did inside a PC."-Apple Computers
"Can't Get Enough of That Golden Crisp"
"Getting There Is Half The Fun" - Cunard Line
"Leave the driving to us" - Greyhound Lines
"What can brown do for you?" - UPS
"Exceedingly Good Cakes" - Mr Kipling Cakes
"Doing what we do best", and later "Something special in the air" - American Airlines
"Were Not All There" - Ireland
"Make it happen" - Royal Bank of Scotland
"Do the right thing buy a Chicken Wing" Petey Pablo
"We play favorites" - Nick @ Nite
"Love Your Style" - JCPenney, 1990s
"Just do it" - Nike
"Because you're worth it" - L'Oréal
"Have it your way" - Burger King
"Think outside the bun" - Taco Bell
"Think different." - Apple Computer, Inc. (after IBM's internal slogan "Think!")
"The champagne of ginger ales." - Canada Dry, 1970s
"Think small." - Volkswagen, for the Type 1 (Beetle)
"The Ultimate Driving Machine." - BMW
"Touching is good." - Nintendo
"With responsibility to results" - Getsadze & Pateishvili

Apple Computers
Ad slogans: Think different
                   Apple Macintosh. The computer for the rest of us.
                   The Power to Be Your Best
                   Macintosh. It Does More. It Costs Less. It's that Simple

IBM (International Business Machines) Computers
Slogans: I think, therefore IBM
              IBM. Computers help people help people
              Solutions for a small planet

Acer (range of computers, notebooks, monitors…)
Advertising slogans: Empowering People
                              Acer. We hear you

Compaq Computers
Taglines: Compaq. Inspiration technology
              Has it changed your life yet?
              For the next generation of big businesses

Dell Computers
Advertising slogans: Easy as Dell
                              Be direct

NEC Computers and semiconductors
Advertising slogans: NEC. Empowered by Innovation
                              See, hear and feel the difference.

Toshiba brand
Slogans: In Touch With Tomorrow - corporate
              Choose freedom (The Computer Systems Division of Toshiba Singapore)
              Take Toshiba, Take the World.

Fujitsu Siemens Computers
Advertising slogan: Fujitsu Siemens. We make sure

Gateway Computers & Home Electronics brand - Laptops, Notebooks, LCD Plasma TV, Computer Monitors, Desktops
Marketing slogans: Technology you can trust
                             Gateway. A better way

HP - Hewlett-Packard
Advertising slogan: HP. Invent

Maxdata hardware
Advertising slogan: Maxdata. Real hard ware

Mecer, South African computer brand
Motto: Mecer. Experience IT

Intel microprocessors
Marketing slogan: Intel inside

IBM ThinkPad notebooks
Tagline: ThinkPad. Where do you do your best thinking

LANSA software company
Advertising slogan: LANSA. Advanced software made simple.

Ad slogans: Your Potential. Our Passion.
                  Where do you want to go today?

Apple / iPhoto multimedia software
Advertising slogan: Apple iPhoto. Shoot it. Save it. Share it

Compuware Corporation, software and IT services
Slogans: Compuware. The Leader in IT Value.
              Software Superior by design

Taglines: Runs faster. Costs less. And never breaks. (Oracle Grid Computing)
              Enabling the Information Age.
              Oracle. Software Powers the Internet.

SAP business software, Germany
Slogans: The best-run businesses run SAP.
              Have fun with SAP.

SSA Global, USA
Advertising slogan: SSA. Forward Faster.

Siebel Systems, CRM (Customer Relationship Management) software
Slogans: Siebel. It's all about the customer.
              Ensuring Customer Success.

SCO Group, software solutions for small- to medium-sized businesses
Advertising slogan: SCO Grows Your Business.

CA - Computer Associates
Marketing slogan: CA. Software that can think.

Authentex Software
Advertising slogan: After all, it is your information.

FileMaker database software
Taglines: FileMaker. Effortlessly manages all your information.
              What's your problem?

Sage software company, accounting and business management software
Advertising slogan: Sage. Your business in mind.

ACT! – Contact & Customer Management Software
Motto: Make contact. Build relationships. Get results

Southwest Airlines
Slogans: Stop Searching. Start Traveling.
              A Symbol of Freedom
              Southwest Airlines. THE Low Fare Airline
              How do we love you? Let us count the ways . .

United Airlines
Advertising slogans: It's time to fly
                              Life is a journey, travel it well.
                              Fly the friendly skies of United.

American Airlines
Advertising slogans: We know why you fly. We're American Airlines.
                              Something special in the air.
                              Doing What We Do Best

Motto: Lufthansa. There's no better way to fly

Eastern Airlines
Ad slogans: We have to earn our wings every day.
                  Eastern Airlines. The Wings of Man.

British Airways
Taglines: British Airways. To fly. To serve.
              The world's favourite airline.
              We'll take more care of you

Delta Air Lines
Slogans: Much more space (advertising of Delta business class)
              Delta gets you there
              Delta Air Lines. We love to fly. And it shows.
              You'll love the way we fly
              Delta is ready when you are
              Airline of the South

Aeroflot, Russian airline
Marketing slogan: Sincerely yours, Aeroflot

Spirit Airlines, USA
Tagline: Catch the Spirit!

Frontier Airlines, United States
Ad slogan: Frontier. A whole different animal

Hawaiian Airlines
Advertising slogan: Hawaii Starts Here

Monday, May 2, 2011

ad film actors

Saturday, March 19, 2011

orkut promotions

Blog ads


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